Airbnb: Tomorrow’s Yesterday... But What’s Next?
Why the rush to anoint Airbnb as the natural disruption to the hotel space? The concept was fantastic, but scaling it while guaranteeing quality standards, service standards, and especially security were proving to be difficult. I believe two things:
- Hoteliers and their representative companies should be very proud of the consumer experience and marketplace they’ve built.
- Airbnb should pick a path forward quickly before the Sonders of the world ‘disrupt’ them just as the Marriotts of the world out-digitize them.